Helping you plan for podcasting success!
Helping you plan for podcasting success!
I'm currently the Director of Digital Content for Cox Media Group's radio stations, I created and built the WarnerMedia Podcast Network into a top ten Podtrac and Triton Digital network reaching millions of uniques and generating millions in revenue.
I am not currently taking new consulting clients. If you have questions or think partnering with Cox Media Group is a possibility let me know.
Are you interested in revenue, marketing, brand building? They are all a part of podcasting's ROI and your goals shape your. strategy.
What works in podcasting? Should I be seasonal, or not? How do I get the content produced? What should my launch plan look like?
What's RSS? What's DAI? What's the difference between downloads, listens and uniques? Where do I host my podcast and how to I get into the major apps?
How do I get new subscribers to my podcast? What are the benchmarks of a good audience? What does a marketing campaign look like and cost?
My company has been approached by a major network/platform and they want to pay us for podcasts. What should I know before signing?
Should I put ads in my podcast? How, when? What's a good rate? How do we measure success and partner with brands? If I don't sell ads, can I make money? How?