I created and built the WarnerMedia Podcast Network into a top ten Podtrac and Triton Digital network reaching millions of uniques and generating millions in revenue.
You need someone who can be honest about the scale of the opportunity and will protect your IP, audience and revenue growth with a long term perspective.
Are you interested in revenue, marketing, brand building? They are all a part of podcasting's ROI and your goals shape your. strategy.
What works in podcasting? Should I be seasonal, or not? How do I get the content produced? What should my launch plan look like?
What's RSS? What's DAI? What's the difference between downloads, listens and uniques? Where do I host my podcast and how to I get into the major apps?
How do I get new subscribers to my podcast? What are the benchmarks of a good audience? What does a marketing campaign look like and cost?
My company has been approached by a major network/platform and they want to pay us for podcasts. What should I know before signing?
Should I put ads in my podcast? How, when? What's a good rate? How do we measure success and partner with brands? If I don't sell ads, can I make money? How?